A live permanent makeup competition where artists work on real models and are judged solely on the finished result on the skin.
Date: 28 September 2026
Time: 8:30 AM – 7:00 PM, followed by the award ceremony at 8:30 PM
Venue
The competition takes place at Hotel Cristoforo Colombo, a 4-star hotel in Rome's EUR / Torrino district.
Address: Via Cristoforo Colombo 710, Rome, Italy
Official website: hotelcolomboroma.it
Book a room: booking.com
The hotel has 323 rooms and is located next to the Euroma2 shopping center, close to Rome's GRA ring road. On-site there is a restaurant, a seasonal outdoor pool, a garden, free WiFi and free self-parking. Check-in from 3:00 PM, check-out at 11:00 AM. A bus stop nearby connects to metro line B. We recommend booking your room early, as availability is limited.
Categories
You may enter one or compete in all three:
- Microblading
- PMU Lips
- PMU Brows
Time Limits
- PMU Brows & Lips: 3 hours
- Microblading: 2 hours 30 minutes
Prizes
🥇 1st Place — The Grand Prize
- €5,000 in cash
- An all-expenses-paid trip to The Pigment Factory in Dubai, where you step behind the scenes of how a premium pigment line is born.
- Your own signature pigment line — developed hand in hand with our R&D team and fully funded by us. You shape the shades, we handle the formulation, production and branding. The result is a finished line that carries your name, ready to use and to sell — at zero cost to you.
🥈 2nd Place — €2,000 The Pigment product voucher
🥉 3rd Place — €1,000 The Pigment product voucher
What We Provide
Each station is equipped with a treatment bed, a cosmetic table and a ring light.
What You Bring
- Your own professional working materials: machine, cartridges, pigments, tools and all disposables you work with (cotton pads, cable covers, gloves, etc.)
- Your own model
Models: Bringing your own model is mandatory. If you cannot find a model, contact us at least 4 weeks before the event and we will try to arrange one for you.
Hygiene & PPE Requirements
All competitors must follow professional hygiene standards throughout the competition:
- PPE masks for both competitors and models
- Disposable gowns for both competitors and models
- Disposable hair covers for both competitors and models
- Disposable shoe covers for models
- All disposable working materials (cable covers, cotton pads, gloves)
- Black gloves are not permitted.
- All removable parts (needle, cartridge) must come from sealed sterile packaging
- Before gloving, caps and masks must be worn by both competitor and model
- All jewelry (bracelets, watches, rings) must be removed
- Hands washed and sanitized before gloving (sanitizer provided on site)
- The model's skin must be cleaned with an alcohol-based sanitizer before application
- Hair must be tied back in a ponytail or bun
Scoring Criteria
Evaluation is based only on the final result on the model. The jury scores on:
- Harmony – the result follows the natural shape of the brows / lips
- Shape & symmetry
- Colour – matched to the skin tone and natural brow / lip colour
- Traumatisation – unnecessary injury to the skin or swelling is penalized
- Cleanliness – no makeup or concealer left on the face
General Rules
- All competitors must comply fully with the competition rules. Non-compliance may result in sanctions or disqualification.
- If a competitor or model is late, does not show up, or cancels on the competition day, the competitor is disqualified and no refund will be issued.
The Pigment – Where Beauty Begins
Developed by true masters. Trusted by professionals worldwide. The Pigment stands for confidence, performance, and results that last.
Experience that shines
With Milan Momirovic (former CEO of PhiAcademy) and Klaus Von Berg, the developer of the Phi formula, over 40 years of PMU expertise flow into every pigment.
More than just color
Our pigments stand for trust, confidence, and transformation. Each shade was created for artists who want more than the standard.
The Pigment is more than a brand. It’s a promise – created to turn artistic vision into reality with colors that perform, stay, and connect.